We are looking for a Head of Marketing with a strong focus on performance marketing to join our team.

You will lead the marketing team and agency partners to execute growth in our retail and wholesale channels. This includes working closely with the buying team to ensure profitability, sell-through of products, the effective execution of seasonal and promotional calendar.

You will be a senior commercial leader in the business, planning budgets, completing forecasts and monitoring performance in line with commercial targets.

Key Responsibilities:

• Develop and execute an annual strategy for marketing programs to deliver against commercial targets.
• Drive revenue via the LA website through all channels, including SEO, PPC, affiliates, and email marketing.
• Work closely with the buying team to ensure the sell-through of the product is inline with buying plans.
• Set promotional calendar for web and retail and work with campaign managers on delivering YOY growth against key seasonal buying periods. This will include leading the team to develop compelling offers, messaging and seamless delivery of promotions in all sales channels.
• Co-develop an e-commerce platform performance strategy with the development team to improve the user experience and drive performance through features and AB testing.
• Manage the monthly digital acquisition budget, adjusting the spend for each channel as necessary in order to maximise revenue and meet sales targets for each platform.
• Manage marketing performance for the Lisa Angel website, marketplace channels (Not on the High Street, Amazon, Debenhams), and the LA wholesale website
• Collaborate with the brand and campaign team to ensure brand consistency across all channels and campaigns.
• Analyse data and metrics to measure the effectiveness of marketing campaigns and develop actionable insights to optimise performance.
• Collate and provide monthly reports on campaign performance and channel performance.
• Work with PR executives to spot opportunities and represent the company on radio, TV and in print.
• Line management of the Lisa Angel marketing team, providing support and opportunities for development.

Requirements:

• Degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in performance marketing, preferably in an e-commerce/D2C business.
• Demonstrated experience in driving customer acquisition and retention through various channels, including paid search, organic, influencers, and email marketing (Klaviyo a bonus).
• Strong understanding of sales and promotional messaging and tactics n retail.
• Experience with Google Analytics, Facebook Ads Manager, and other relevant tools.
• Strong analytical skills and experience working with data to drive insights and decision-making.
• Excellent communication and interpersonal skills to work effectively with cross-functional teams.
• Experience with managing teams and developing team skills
• Proven ability to manage multiple projects and stakeholders in a fast-paced, deadline-driven environment.
• If you are a data-driven marketer who is passionate about driving business growth through performance marketing, we would love to hear from you!

Reports to: Managing Director

As the Commercial Retail Area Manager, you will be responsible for overseeing all Lisa Angel stores, ensuring their profitability, operational efficiency, and alignment with the brand's high standards of customer experience and store presentation. This role is integral to maintaining the attention to detail that Lisa Angel is known for, driving commercial success, and supporting store managers and teams. The role offers the opportunity to progress to a Head of Retail position as the business expands further.

Key Responsibilities:

Store Performance & Profitability

• Maximise sales: Ensure each store meets and exceeds its sales forecasts by implementing action plans, setting KPI’s and monitoring performance.
• Profitability control: Monitor staffing levels to ensure stores are efficiently run, avoiding overstaffing while maintaining excellent customer service.
• Commercial analysis: Regularly review sales data, cost controls, and stock management to optimise performance and identify growth opportunities.
• Budget management: Ensure all store expenditure is necessary and justified, keeping costs within budget and driving store-level profitability.
• Stock loss prevention and management: Develop and implement clear stock loss targets for each store, with the goal of minimising loss across all locations, especially focusing on high-loss areas. Lead a thorough investigation into stock loss patterns, ensuring corrective measures are taken. Explore product tagging as a strategy to reduce stock loss and improve inventory security across stores.

Customer Experience & Brand Standards

• Maintain brand integrity: Act as Lisa Angel’s "eye" to ensure all stores meet the highest visual merchandising (VM) and operational standards, as per the brand’s detailed aesthetic.
• Uphold customer experience: Ensure that all stores deliver an exceptional customer experience, reflective of Lisa Angel's values and expectations.
• VM and store design liaison: Work closely with the Store Design/VM team to ensure stores remain visually inspiring, on-brand, and commercially functional.

Leadership & Team Development

• Lead and inspire: Provide support, leadership, and clear direction to store managers, empowering them to run their stores successfully and independently.
• Support and develop store teams: Be the point of contact for store managers, addressing their operational concerns and ensuring they have the tools and products needed to achieve targets.
• Staff development: Create a succession plan for store teams, identifying potential leaders and supporting their growth through training and mentoring.
• Employee engagement: Encourage team motivation and recognise outstanding performance across all stores, addressing performance concerns when necessary.

Operational Excellence

• Store visits: Conduct regular store visits to assess operational standards, identify areas for improvement, and ensure that feedback is actioned.
• Health & Safety and compliance: Ensure all stores meet the required standards for security and health & safety regulations, focusing specifically on compliance with loss prevention policies, shrinkage reduction, and other safety measures.
• Collaboration with head office: Liaise with the marketing, product, and e-commerce teams to ensure that stores receive marketing materials, product deliveries, and promotional assets in a timely and accurate manner.

Strategic Growth

• Expansion planning: Play a key role in supporting the opening of new stores in 2025/26, working closely with the senior team to ensure smooth launches that reflect Lisa Angel’s vision and commercial goals.
• Retail strategy: Work with senior management to support and implement the overall retail strategy, driving store profitability and the brand's wider growth objectives.

Requirements:

Experience & Knowledge:

• Previous area/regional management experience in retail (preferably in lifestyle or homeware/fashion sectors).
• Strong understanding of commercial drivers such as sales analysis, cost management, inventory control, and stock loss prevention.
• Proven track record of driving store profitability and improving operational standards.
• Experience with visual merchandising and store design standards, ensuring stores are consistently brand-aligned.

Skills & Abilities:

• Strong leadership and motivational skills, with the ability to support and develop store managers and their teams.
• Ability to balance operational needs with maintaining a high standard of store presentation and customer experience.
• Commercially minded with strong analytical skills to monitor sales, stock loss, and shrinkage data, using it to make informed decisions.
• Excellent communication and problem-solving skills: able to liaise effectively between store teams and head office, ensuring clear communication and action on key issues.
• Strong attention to detail, with the ability to uphold brand standards across multiple stores.

Location: Ideally Norwich-based (or within easy reach) with regular travel to all store locations (Norwich, Southwold, Bury St Edmunds, and future sites) - however being further afield will be considered for the right person.
Reports to: Managing Director (James Moody) and Creative Director (Lisa Angel)

Personal Attributes:

• Highly organised with excellent time management skills and the ability to multitask.
• Passionate about delivering a premium customer experience and maintaining the highest standards of store presentation.
• A natural leader and mentor with a people-centric approach to management.
• A self-starter with the ability to work autonomously and make critical decisions.

Benefits:

• Competitive salary
• Company car
• Staff discount on all Lisa Angel products.
• Progression opportunities to a Head of Retail role as the business expands.