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The Lisa Angel Story
Meet Lisa Angel
Our founder and creative director
Our History
Lisa Angel began in 2004, when our founder and creative director, Lisa, decided to leave her career as a buyer for a London high street chain and return home to Norwich. With a long-held passion for creativity and a desire to build something of her own, she sold her car to fund her first collection of handmade jewellery. Those early designs were taken to local craft markets and trade fairs, where her distinctive style quickly found an audience and laid the foundations for what was to come.
As the popularity of her pieces grew, the business was officially formed with three people working together from Lisa’s living room floor. From these modest beginnings, the brand developed steadily, expanding into more designs, wider collections, and eventually into the first brick-and-mortar locations. In 2011, the much-loved Lower Goat Lane store opened in Norwich, followed in 2018 by a beautiful space in Chantry Place shopping centre. Each opening marked a milestone moment, creating spaces where customers could experience the brand in person and explore the growing range of jewellery, gifts, and accessories.
Over two decades on, Lisa Angel has evolved into an established and much-loved independent business. Today, we are proud to have stores across the UK. Alongside our retail presence, we have grown a thriving global website and wholesale trade, allowing our products to reach customers and stockists worldwide while remaining true to our local roots.
In 2020, we launched The Norfolk Flower Room, our dried flower brand born from Lisa’s personal love of natural beauty. What began as hand-arranged bouquets quickly developed into a full collection of sustainable flower arrangements designed to brighten homes and special occasions. The Norfolk Flower Room has become a significant part of what we do, bringing lasting colour and creativity into our customers’ lives.
At the core of Lisa Angel are three guiding values: creativity, positivity, and care. Creativity inspires every design, whether it is a personalised piece of jewellery, an embroidered accessory, or a hand-arranged bouquet. Positivity shapes our outlook, encouraging us to see opportunities, embrace challenges, and create products that bring joy. Care runs through every part of the business, from how we treat our people and customers, to the partnerships we build with local independent brands, to our responsibility to the wider environment.
We are passionate about reimagining the high street and ensuring it remains a place filled with inspiration and discovery. Each of our stores is designed to offer a warm and welcoming atmosphere, where customers can enjoy browsing and find something meaningful to take home. Many of our products are handmade or personalised in-house by our dedicated team in Norfolk, ensuring that each piece feels thoughtful, unique, and truly heartfelt.
From delicate jewellery to carefully chosen homeware and gifts, our collections are designed to balance timeless style with contemporary details. We are also proud to curate ranges from like-minded independent brands, helping us offer something for everyone and strengthening our ethos of supporting small businesses.
Despite our growth, Lisa Angel has remained proudly independent. What began as one woman’s vision has blossomed into a vibrant business that now employs a dedicated team, collaborates with a host of creatives, and serves customers across the globe. Through every stage of our journey, we have held fast to the values that inspired Lisa to start this brand, creating not only beautiful products but also joyful experiences that customers can treasure.
As we celebrate more than twenty years in business, our focus remains the same as it was in 2004: to design, create, and source thoughtful gifts that spread happiness, spark memories, and make people feel special.
